The Story Behind the Symbol

The story our founder, Georges Formisano, loves to share began many years ago with something simple — a love letter. As he searched for a way to put his deepest emotions into words, he found himself sketching what would become the I Love You Symbol. In that moment, he realized something profound: no official symbol existed to represent the most universal words of all.

Over twenty years ago, he patented this design to give the world its first true visual representation of the words I love you. For years, the symbol lived quietly within the Formisano family, a cherished expression of their values.

Now, after decades of holding it close, we are ready to share it with the world. More than a design, it is a vessel of connection — a timeless reminder that love transcends language, culture, and boundaries, and a mark that invites everyone to see, feel, and share love in its purest form.

The Vision for The Symbol

At I Love You The Symbol, our vision is to spread love visibly, boldly, and with purpose. We believe in the power of visual language to connect people, inspire action, and create lasting impact. The I Love You Symbol is more than a mark — it is a movement.

Our goal is to see the symbol embraced as a universal expression of love, one that transcends language and culture and can be understood in a single glance. We envision it appearing across art, products, experiences, and everyday life as a way to bring people together, spark connection, and remind the world of what truly matters. By giving love a visible form, we hope to elevate it to the next level — no longer something that must always be said, but something that can instantly be seen, shared, and felt.

Meet The Founder

Georges Formisano