The Story Behind the Symbol

Our Founder, Georges Formisano created the symbol many years ago while writing a love letter to express his feelings. As he reflected on his emotions, he began sketching the I Love You Symbol on paper and realized that no official symbol existed to represent these words. In that moment, he knew he had to share it with the world.

Love, in its purest form, is an art of emotions—an art that inspired Georges to create this extraordinary symbol. I Love You The Symbol finally gives artistic emotion the universal representation it has always needed.

The Vision for The Symbol

At I Love You The Symbol, our vision is simple: to spread love— visibly, boldly, and with purpose. We believe in the power of visual language to connect people and inspire action.

The symbol is more than a statement, it’s a movement. At I Love You The Symbol, we’ve turned it into something you can wear, share, and believe in. We’re here to spark conversation, create connections, and make a difference.

The Symbol Gives Back

We believe love isn’t just something you say—it’s something you show. At I Love You The Symbol, our mission is to build a community where love is the foundation, and every product becomes a vessel for both expression and action.

In that spirit, this year we’re proud to partner with the LUNGevity Foundation, a leading lung cancer nonprofit, in loving memory of Christine Formisano, our cherished mother and grandmother. Christine was the embodiment of selfless love— she radiated warmth, always putting others before herself and lifting those around her with grace and compassion. Through this collaboration, we honor her legacy by turning love into real, lasting impact for others. Because love leads, change follows.

Meet The Founder

Georges Formisano